The Mid Wales tourism industry has been urged to grasp the air of staycation positivity that is engulfing the region to make it one of the UK’s most desirable leisure destinations.
Collaboration between the Cambrian Mountains Initiative and Dŵr Cymru Welsh Water has resulted in The Cambrian Mountains Food, Drink and Craft Fair in the Elan Valley on October 23, between 10am and 4pm.
With stunning scenery around every bend, Mid Wales has some of the most scenic drives in the UK where visitors can take their time and enjoy the views.
Many of the fantastic routes are set against panoramic and breathtaking backdrops. Here are a few suggestions to whet the appetite of motorists who love to explore places off the beaten track.
Rhayader is set to become known as ‘The Outdoors Capital of Wales’ as part of a drive to promote the small Mid Wales town and its businesses as a tourist destination.
The new branding follows a strategic plan written by Spencer David Consultants who have worked closely with Rhayader 2000, an action group that works on the development of Rhayader as a tourism destination, and the town council over the past year.
Tributes have been paid to a passionate ambassador for the Welsh and British tourism industry who died on Wednesday at the age of 96.
Pam Powell, MBE, from Rhayader, travelled the world with Wales Tourist Board (WTB) and British Tourist Authority (BTA) to provide Welsh teas at tourism trade and public exhibitions.
Tourism businesses across Mid Wales are bouncing back strongly as visitors from across the English border return following the continued relaxation of Covid-19 restrictions.
Such is the pent up demand for a ‘staycation’ break in Mid Wales that Lon Lodges at Nantmel, near Rhayader, which offers luxury self-catering holiday accommodation in two lodge cottages and a Stellar Safari Lodge, has only a few dates available until December.